You know when you head to work on Monday morning and as you sit at your desk with your hot coffee in hand, you begin to dread the number of emails that may have come through over the weekend just in case there is something that you missed doing.
Or when you look at your "to do list" and realize that there are more things that could be there, but it is near impossible to finish what has already been written down?
My heart sinks everytime I think about what I could do if only I had the time. Sure, I could employ more people, but as an entrepreneur you sometimes do need to do the "creative" stuff yourself. It's your baby, right?
This afternoon, I am sitting at my computer with two MacBook Airs side by side and in photoshop, I am painting a fresh picture of what can be achieved in the next 12 months.
My first stroke of the brush is around marketing:
Blue sky: Marketing Eye is in more than 1000 small businesses in the next 12 months in one way or another
Mountains: Brand exposure in every major entrepreneurial editorial in the US
Fields: Sales automation optimized and working fluidly throughout the entire business
Water: Marketing automation optimized and aligned to company balance sheet
Frame: Marketing Eye US
On top of that, the company needs to achieve a seven figure revenue balanced by more than 15 employees that are highly motivated and as "in love" with the brand as I am.
We can all sit down and dream about what we would like to see on a shiny white canvas, but the reality is that there is no point in thinking about it if you are not going to do it.
The problem that many entrepreneurs face is that they spend too much time dreaming and not enough time putting their dreams in motion. Many also tend to have a good idea, and then the next day have another and then another. At the end, they realize that none of their good ideas were executed because they were doing too much at one time.
It's a hard lesson to learn, but many of us have learnt that one the hard way.
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- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants