A client of Marketing Eye last week asked for us to design a logo around their wife’s picture of a pelican.

Now, normally this could mean disaster for a number of reasons. Often company’s come to branding experts with a fixed opinion without taking into consideration the market they are targeting and the type of audience that will need to see the brand.

Fortunately, in this particular case, the wife is an artist and an incredibly talented one at that!

Her design was easy to incorporate turning the company Foreshore Marine into a rustic, original identity piece that is all about the ocean – which might I add, makes sense because of it’s name.

Foreshore Marine is one of Australia’s most successful marine construction companies building bridges, marinas and barges for many of Australia’s leading ports.

They had a website years ago, but got most of their business from word of mouth. They couldn’t get the name at the time because someone else in an unrelated business had it. The thing with domain names is you should keep trying because sometimes they come up and are not renewed. I renewed this name for them the other day and now they not only have a new brand, but a new website on the way.

Watch this space!

Marketing Eye is Australia’s leading small business marketing firm developing new and rejuvenated brands for companies that needs exposure. Find out more by logging onto or contact Marketing Eye Brisbane on 0411 291 242

Join Marketing Eye on Twitter and Facebook today!

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
Join us on social media
Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our address: Marketing Eye Atlanta3423 Piedmont Rd. NE Atlanta, GA 30305USA
  • 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets