Marketing Eye

Displaying items by tag: social media - Page 2

Wednesday, 19 July 2017 09:57

How to Become a LinkedIn Superstar

LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform.

Published in Social Media
Tuesday, 18 July 2017 10:45

LinkedIn Finally Added a Video Feature

I can barely contain my excitement. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!

That’s because LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.

Published in Social Media
Wednesday, 05 July 2017 09:51

Social Media Management For Event Planning

Simply put, social media is powerful because it brings people together. It’s like a party that never ends. And its social media that has completely changed the way people come together in the “real world”. Arab Spring back in 2010 illustrated the power of this online forum by revolutionizing revolution. The ALS water bucket challenge in 2014 spread like wildfire, leading to over $115 million donation dollars. Even Haiti was bombarded with millions of donations after they were hit with a 7.0 magnitude earthquake due to the virality social media can create. These events are obviously extreme in nature, but they prove my point, that social media can be a powerful tool to bring people together.

Published in Social Media
3 min read

Just recently, a scientific study claimed that there’s a linear association between the number of social media platforms young people use and whether or not they show symptoms of anxiety and depression.

The journal, Computers and Human Behavior, points out that they surveyed nearly two thousand young adults using the Patient-Reported Outcomes Measurement Information System. The study revealed something that I think most would assume.

Published in Social Media
6 minute read

I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!

Published in Social Media
Tuesday, 27 June 2017 15:08

Rugby Hacks Social Media

5 min read

I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a mop on my head, I looked up and saw ESPN featuring the USA vs Canada rugby match. It’s kind of a proud moment when rugby gets national exposure like that. Although NBC has been airing rugby matches ever since 2009 in the US, ESPN has marginalized the sport behind basketball, baseball, and football.

Published in Social Media
2 min read

Snapchat just released a new update that allows for users to open up what they are calling a “Snap Map”.

This new feature is going to be huge for local businesses for a host of different reasons. Number one being that users can now look up stories by location. This means that if your company is streaming stories, a potential client of yours that’s nearby can open up their snap map and tune in.

As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Published in Marketing
Tuesday, 04 April 2017 17:01

4 Keys To Using Social Media Effectively

Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:
Published in Marketing
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.
Published in Marketing
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