Tag: social media - Page 6

Consumer marketing requires a different way of think for marketers who are generally operating in the B2B space. While B2B marketing focuses on the logical process-driven purchasing decisions for businesses, B2C marketing focuses on driving consumer purchasing decisions with emotion. Finding the right approach means tapping into the interests and habits of your customers, using the analytics at your disposal to make the right strategic choice to move forward.

Startups understand the need for marketing initiatives, but they are also working on building a product. With all of the challenges that startups and small businesses face daily, the marketing strategy is not typically high on the priority list. Outsourced marketing is a very lucrative option for startups that are looking to elevate and support their marketing efforts and grow their businesses quickly. How can startups finish 2020 successfully while preparing for 2021? By finding a marketing partner that can elevate and support their marketing efforts.

Every year, businesses struggle to grow and generate revenue because there is no concrete marketing plan in place. Creating an annual strategy can set the tone and expectation for your marketing activities for the rest of the year, keeping your business focused on growth opportunities and bringing in sales. Strategies are built to help your business navigate the challenges and obstacles your industry is facing every day. Below, we have five steps that will help you to create an excellent marketing strategy.

Social media has transformed from a simple way to keep in touch with friends and family to become one of the primary tools at a marketer’s disposal. While it’s an important step to have social media channels set up for your business, it’s another thing to track the performance of those channels altogether. Simply posting on these channels isn’t enough to drive engagement anymore. Marketers need to be actively checking the performance of each channel to gain insight on how to optimize the content best and drive engagement. Social media analytics is the key to optimizing your social media strategy.

Atlas Tile and Stone supplies a large range of stone and tile to commercial and domestic projects. Sourcing suitable high-quality natural stone for architects, interior designers, developers, builders or home renovators, they ensure that they can meet the needs of any project. Atlas needed an outsourced marketing team to help them launch their brand. As part of the marketing strategy, Marketing Eye helped create and develop their social media presence, beginning with their launch and then promoting their products and services, helping them build and engage in relationships with their clients. As part of the 360-degree marketing strategy, we used our design expertise to develop print assets and content to showcase the company at trade shows and presentations.

A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure precisely what’s working and what’s not working in your marketing efforts. If a marketing strategy is a map for your business, your KPIs are the pins in your map. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when making your marketing strategy.

Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.

Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.