Marketing Eye

Displaying items by tag: social media - Page 4

Monday, 31 October 2016 21:57

When should you be posting online?

Are you still searching for that perfect time to post your content online? Each social media platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.
Published in Social Media
Sunday, 30 October 2016 17:55

Market your business through influence

It's no secret the world has made the shift to social media - it's time for your business to follow suit. 
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business. 
Published in Marketing
Wednesday, 05 October 2016 16:41

Are You Getting Caught In The Mess?

It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!  
Published in Marketing
Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine. 

He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video. 

I couldn't agree more. Looking at a picture, it does tell a thousand words.
Published in Marketing
I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from junior through to social media curator - we have forged an organic growth rate of 80,000 plus followers.

Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job. 
Published in Marketing
Go mobile

No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population. 

But wait, it gets even crazier.
Published in Marketing
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation.  For those of you that live under a rock, you can read about it on vox.com.  

“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.  
Published in Marketing
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
Published in Marketing
Wednesday, 27 July 2016 13:29

7 Common Misconceptions About Social Media

It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
Published in Marketing
Tuesday, 26 July 2016 09:25

Make Your LinkedIn More Sales Centric

Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.

It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Published in Social Media
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