Marketing Eye

Displaying items by tag: social media - Page 7

Who would have thought that a blog titled "Why married women are more successful" would receive 47,284 views in less than 24 hours, 525 likes, 550 comments, 467 Facebook likes, 2,371 shares on LinkedIn and 74 retweets on Twitter? I did. And that's exactly why I wrote it.

I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Published in Marketing

Just recently, US Airlines were left embarrassed when an employee responded to a customer with a cryptic tweet – an image of a woman and a very strategically placed toy airplane.  Understandably, this social media marketing error horrified the world and the image went viral.  In addition, the airline’s bizarre apology was retweeted over 12,000 times.

The PR failure from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause devastating damage to a company’s brand.

Here are the six lessons to learn from this PR plane crash, and other social media disasters:

Published in Marketing
When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, employees, what services we would provide, and how we would expand into new markets.

But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.

At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.

When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.

But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.

As I sit in the hub of innovation at Atlanta Technology Village, I am amazed at just how many companies here are working on the next big thing.

They are not just revamping what exists already, but revolutionizing the way in which technology is used and powered to bring change. There isn't a developer here that hasn't caught on to something big, but perhaps, for some it won't happen because they are bringing the wrong product out at the wrong time, or they simply do not know how to market it.

December is upon us and in the marketing world, its a big month for writing marketing strategies for 2014. As we conduct one workshop after another, it amazes me at how out-of-touch people really are through no fault of their own.

At Marketing Eye, we work tirelessly on keeping our top marketers up-to-date with the latest in marketing, yet they still stay behind because there is always someone out there bringing out a new solution or new way in which to market, that may catch on and be the next big thing.

Marketing automation has been around for a few years, but it is not done and dusted. Instead, marketing automation is evolving and transforming the way in which we conduct marketing and process our prospects and clients into a more advanced customer relationship program. What is missing though is the biggest influencer in marketing today - and that's social media.

Published in Marketing

There is not a small business on the planet that hasn't heard of Twitter, yet many are still failing to execute a social media strategy that cleverly integrates Twitter as a social media platform designed to connect and communicate key messages.

Co-founder Jack Dorsey, a 36 year old tech titan, and now CEO of small business payment technology, Square, has built his billions on knowing what small businesses want and need. Square is the fastest growing small business payments technology in the world today, and through his small business meetings in Town Halls throughout the US, Canada and Japan, #letstalk, he is educating small business owners to talk and support each other, rather than work alone.

There are so many Apps around today, that it is hard to know which one's to download and take up space on either your smart phone, tablet or computer.

As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.

While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.

Here are 8 of the most efficient analytical Apps that Marketing Eye uses:

1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.
Thursday, 21 March 2013 00:32

How Social Media Campaigning = ROI

Wina Slice of Thailand - Social Media Campaigning

The past few years has seen us as marketeers witness the tip of a technological iceberg. 

In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day.  Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.

Tuesday, 12 February 2013 01:22

Visual social media - the new phenomenon

Pinterest2

It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.

The new medium is continuing to grow and evolve, spawning a new phenomenon of its own: visual social media.

Like moths to a flame, humans are innately drawn to visual elements including images, photographs and sensational design. As more of us are increasingly mobile and engaging with social media on smartphones, viewing an image is far less tedious than squinting to read a few lines of tiny text on a moving train.
Oreo
Four minutes. That’s how long it took for the first Twitter advertiser to bid on “power outage” as a search term after the lights went out at the New Orleans Superdome.

It also didn’t take long for cookie giant Oreo to respond to the now-infamous #superbowlblackout, spawning more than 13,000 re-tweets and nearly 5000 favourites.
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