Marketing Eye

Displaying items by tag: small businesses

Friday, 11 August 2017 17:28

How To Get The Most From Your Team

Ideally, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
Published in Management
Sunday, 29 May 2011 21:17

10 Reasons To Brainstorm Your Next DM

Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM
Thursday, 26 May 2011 18:00

Get A Whiff Of This...

Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

{qtube vid:=bNUQ53snxLA}

"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Monday, 16 May 2011 20:05

Some companies don't want to succeed

You can come up with a reason for doing almost everything... including murder, so coming up with reasons to not succeed is a piece of cake.

Everyday, I talk to small businesses who say they want to grow, but always have a reason why they haven't. "Useless salesman, economy is bad, product is going through changes, website isn't generating leads, too busy running the business"... and the list goes on.
Published in Marketing
Believe it or not, by the end of this week, you will have 100 ways to market your small business.
Published in Management
iStock_000007195500XSmall-300x299It’s Thursday and there is still quite a few to go. Why not try these tips?
Published in Management
Telstra needs to seriously consider their customer service levels.
Thursday, 13 May 2010 23:44

A Lot Can Happen In One Week

Wow! Did this week really happen? Is this what happens when all of a sudden, your brand kicks in and everyone knows who you are? Is this all a dream or is Marketing Eye really firing?
Published in Marketing
Tuesday, 15 June 2010 21:10

Brisbane small businesses get a bonus

Brisbane small businesses now can have a ‘marketing eye’ in their business!
Sunday, 05 December 2010 19:38

It’s the final countdown…

fireworks-300x199It’s not quite the 12 days of Christmas time yet… but almost.
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