Tag: marketing - Page 50

Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.


Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.


We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.

The madness is in full swing.

Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.

The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.

Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.

This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.

Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?

Today our guest blogger is Tracy Moore, B2C marketing expert at Marketing Eye Dallas.

Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will get and keep a spot at the popular table, but there is a lot of work you must do to get and stay there.  It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.

Like being popular, being on the first page of search results on Google has its perks.  So how do you get to page one?

It seems so often that we focus on external perceptions of what we should or shouldn’t be doing. 

For me, 2016 is about, sharing what I know, giving all I got, and helping others achieve their goals. 

I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidated my abundance philosophy across all aspects of my life and business in a tangible way.

Here’s how I’m doing it, and you can do it too:

There are many important factors to consider when expanding a business. Growing a business isn't easy and I can't pretend to have too much experience in scaling up. I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and motivation to finish a job that you started.

Here is what you should know when expanding your business: 

Hey entrepreneurs, are you still sitting on your hands scared to make the next move when it comes to important business decisions? What is stopping you? Are you indecisive or do you have no idea what you should do next? So many entrepreneurs have awesome ideas, however so many of these ideas never get past the just an idea stage. We are almost a quarter of the way through 2016 and business people are still trying to figure out their next level plan. Stop and go agendas at the end of the only costs businesses time, money and an ability to be more successful.

Do you ever wonder why you’re not getting a ton of likes on your Instagram picture? It is most likely due to the fact that you have adopted bad photo habits. Believe it or not, Instagram isn’t just an app where you can snap a quick picture, post it, and magically have a 100 likes within the hour (unless you’re an animal). How many likes you get on your Instagram photo depends on picture quality, wittiness of caption, use of hashtags, frequency of posts, and of course the content you share across your target audience. Below is a list of 5 quick tricks to help boost your likes on Instagram.

Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”

The question really got me thinking. Each platform has a specific personality.  All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”

Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world.

Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.

My 10 Favorite Twitter Accounts to Follow: