Marketing Eye

How to connect with 7000 potential clients - B2B marketing

I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

Social media has long been seen by B2B marketers as being "social" and while marketing directors and CMO's in corporations are definitely taking it seriously - in the small business sector, they are still finding their feet.

And there is a reason - time.

Entrepreneurs don't have the TIME to sit on social media nor do they see the value in hiring someone to do such a mundane task. Instead they choose to engage in social media in spits and spurts, then you won't hear from them again until they are sitting in some airport waiting for a flight or a little bored on a Sunday afternoon.

With two main accounts on LinkedIn accounting for 7,000 connections, Marketing Eye shares with people who are connected to our brand everything from our company blogs through to achievements and our company culture. Sometimes we just share what we are doing although I don't think we have gotten to a #selfie stage as yet - not to say that may not one day come.

Just through LinkedIn, there is no reason not to send an email out to 100% of our connections whether they be prospects, clients, employees, former employees or other marketers and competitors. Obviously blank standardised emails don't work, but if you segregate your target audience and write something that they want to hear, then you will be sure to make an impact.

What you can do today to help generate more leads via LinkedIn:

  • Start networking: connect with people that are already in your network and ask those of whom you are connected with to connect you with people they share links to. 
  • Search: If you have a Premium account, you will have the ability to search for prospects and then send them an Inmail or ask someone that shares a connection to introduce you.
  • Groups: Comment on groups and share discussions and blogs with as many relevant groups as possible. You will be surprised at how effective this is and how your brand will catapult to a whole new level just through this interaction.
  • Stay active: Don't let social media fall to the wayside. Put aside 10 minutes a day to connect with people, share your point of view, engage and importantly compliment those who are key influencers in your network.
  • Connect with Twitter: LinkedIn allows you to share on Twitter - use it and ABUSE it!
  • Set up a company page: Make sure you set up a company page and place links on your websites for people to follow. Company pages often fall flat because they are not updated with relevant and unique posts - so make sure you keep this top of mind.
  • Publish articles that communicate your ability to be a thought leader and innovator.

It's fairly simple stuff, but it does work. Worse case, you will have more people clicking on your website than you had yesterday.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

comments ( 3 )
  • parhaat kolikkopelit
    parhaat kolikkopelit
    11 Jun 2014

    I'm really enjoying the design and layout of your blog.

    It's a very easy on the eyes which makes it much more enjoyable for me to come here
    and visit more often. Did you hire out a developer to create your theme?

    Excellent work!

  • delray beach activities for summer camps
    delray beach activities for summer camps
    18 May 2014

    Pick and choose from these activities based on your
    students' needs and interests. By far, it's dawn and dusk that offer the best photo-ops.
    Not all soccer training camps are created equal, so it is important to do some quick research
    before you decide which camp you want to attend or send your child
    to. You may have to spend a few nights away from even basic facilities like power.
    , and before- and after-care are offered for the older age group, as
    well as at Hyde Park for preschoolers. You can also learn how to find
    space to receive the ball better. Throw it directly in the fire for 5-10 minutes till everything.
    I knew then that I wanted to motivate and inspire the neediest students whom many have written off
    just because of the circumstances they were born into. You can even rent your own beach cabana for added privacy.
    There are a number of activities in which you can participate in such as adventurous sports like mountain biking,
    rock climbing, hiking, etc.

  • more
    28 Apr 2014

    Simply want to say your article is as astounding. The clarity to your put up is just great
    and that i can assume you're knowledgeable in this subject.

    Fine along with your permission let me to grasp your feed to keep updated with imminent post.
    Thanks one million and please keep up the enjoyable work.