Tag: clients

A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can make or break your company, so it’s important that your brand is relevant and fresh to attract new leads and modernize your approach. The trick is actually making that happen. Most companies don’t have the time or bandwidth to conduct a complete branding overhaul, which leaves them stuck with an outdated look and feel. Marketing Eye Atlanta is the perfect partner to come alongside and help companies breathe fresh life into their brands and capture better leads.

 

Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.

1. Not listening

As a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP!  Remember the number 1 objective should be your client's happiness. That means listening to what the client wants and making compromises when possible.   

Do you have a system in place to organize your customers? Whether they are prospects or existing clients you need to have processes in place for keeping track of vital client information. Confused about what is an CRM system? A CRM system is simple a way to organize your clients and prospective clients. Yes, an excel spreadsheet can be considered a CRM system, but for some an excel spreadsheet isn’t enough.This is when they turn to software such as Salesforce. A CRM system is important for several reasons; organization of contact details, keeping track of the sales pipeline, and making sure everyone is on the same page.

Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.”

If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how are your customers going to understand it? If customers don't understand your business then they sure as hell don't understand the need for your service or product.

The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward.

Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).

We are in professional services and as such our job is to ensure that our clients always receive a "professional service" at the standard that they expect.

At Marketing Eye, we spend time training our team to be better at managing client expectations and delivering best-in-class marketing services on an ongoing basis.

Our model is simple; We provide an outsourced marketing department for small to medium sized businesses.

Our clients are predominantly entrepreneurs who once had an idea, developed it and then became successful in their pursuit to realize their dreams.

Here are 5 things I learned this week:

I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office within our building because of our continued fast growth and a new employee has started.

It's no secret that our Atlanta team is the highest performing marketing team I have ever worked with. As a team, they are game-changers. They see things that other's don't and communicate creatively and insightfully our clients brands in a way that resonates with their target market.

Winning is part of the culture. Each member doesn't know how to lose. They push each other to perform at a level that blows my mind and are forward thinkers. I never have to ask if something has been done - because it was finished yesterday.

A company has a problem. They don't like their accountant. Their financial planner just got hit by a bus. The business just got a lot bigger and now they need some HR advice. They don't have a marketing person per se and the owner knows that they are not going anywhere without someone focusing on the company's brand and lead generation campaigns to support their sales team.

The problem has been identified. It now needs a solution. So, what's next? They look for one.

How?

First, they think about who they know. It use to be a case of people they have met or friends of friends, but now there is a not so new revolution to add to the equation. Social media.

Social Media

In the past two weeks we have made almost $200,000 from our social media accounts. It's because companies that we may not have met face to face, but know us through social media and in particular, twitter, linkedin and the company blog, have a problem and the first person they have made contact with is the person they "know" online. You know the one. The person that continually reinforces their expertise in a particular field through showcasing their knowledge, case studies, influence and opinions.

Social media is likened to the old-fashion term "farming" because it takes time, but the investment is worth it in the end if you do all the right things. Farming makes it easier for clients to find you and relate to you and your business. Social media has provided a short-cut in the farming process  but be assured that "farming" is not "prospecting". It is relationship building and you have to be willing to give more than you get.

So, remember next time you go to write on your twitter account that you went out and got totally trashed, but the next day want to be the consumate professional accountant who is looking for new business opportunities that your lifestyle choices may not be what your clients are looking for in a service provider.