The Most Important Part of Your SEO Report
When you’re building an SEO report for a client, it probably features a multitude of considerations to optimize their website like the page level traffic, bounce rate, or the amount of time that users spend on the site. All of this is helpful, but is it the most essential information for your report? Hypothetically, let’s say you can only include one piece of information in an SEO report. The one element that should be included in every SEO report is the conversion rate and goal completion.
Why Conversion Matters
All the traffic in the world isn’t going to matter if that traffic isn’t converting into sales. While it’s undoubtedly important to know and understand your traffic analytics, these figures don’t provide crucial information about sales conversions. The conversion rates tell your clients how effective they are at converting leads, which is vital information. There are two different types of conversions:
Goal conversion – A goal conversion occurs when customers sign-up for a newsletter, request a demo, or even when they download a white paper or an eBook. Goal conversions deal primarily with an exchange of information.
Ecommerce conversion – An Ecommerce conversion occurs when customers make a purchase, whether it’s a service or a product.
Your client needs to understand why the leads converted, how often it happens, and what they can do to improve those numbers.
When you provide your customers with conversion rates, they also need to understand what the conversion rate is. The very best way to illustrate the conversion rate is through goal tracking. You can set up goal markers that track your goals and alert Google Analytics each time something is completed. For instance, you can set up goals that notifies Google Analytics each time something is purchased from the website, an eBook is downloaded, or someone signs up for a newsletter. If your client can understand the conversion rate and how they are hitting these goals, they will be better equipped to optimize their website to encourage conversion in the future.
How Marketing Eye Atlanta Can Help
Marketing Eye Atlanta is the ideal marketing partner for small to medium-sized businesses. Our team of marketers work directly with you develop a deeper understanding of your business objectives, aligning your marketing efforts to meet the business of your vision. We work to elevate and support your marketing efforts by building a comprehensive marketing strategy to meet the needs of your business. Contact Marketing Eye Atlanta today to learn how we can help you.