Marketing Eye Atlanta

Marketing Eye Atlanta

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you to schedule a demo. This means your digital presence has to be up to snuff.

There are lots of great ways to help generate leads through your website. Having someone opt in by giving you their “almighty” email address can be very powerful. Previously we posted about subscribe boxes and pop up email collection apps but there are tons of ways to get someone to opt in and make it fun at the same time. One of my favorites is a quiz.
Aug 09, 2016
An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their first born child’s naming rights. Anyway, users are reluctant to just give out their email address when they first step foot on your site. They want to be certain they enjoy your content and find value in it. Below I will include a short list of useful lead gen tools to capture emails but first let’s go over a few polite ways to ask for users’ emails.
So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.
Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
Planning a wedding is very stressful. Everyone you know has an opinion, anyone you talk to will give you advice, and your family, well… you know them, they fall into a category all on their own. There are so many things you need to get together, a venue, dress, photographer, food, cake, DJ or band, etc. Then you have to consider the wedding invitations. In putting together mine I approached it in a similar way I would approach an email campaign.
Jul 13, 2016
We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering a specific chunk of value to a prospect in exchange for their contact information. Creating a good lead magnet is different than just creating something. It has to be relevant to what you eventually want to sell, and it has to be of value to your audience.
In times of tragedy, our country unites. The Orlando shooting, classified as the deadliest mass shooting in the US has been mourned by people all over the nation. Glued to our TV’s, computers we all watched as this tragedy unfolded. In times like these it is important as a marketer to be certain you comment/ recognize the situation delicately. You don’t want to be perceived as insensitive or as ignoring the current issues. Pay attention to how others have reacted and use your influence in a positive way.
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