The Benefits of a Website Refresh
With the continued rise of the digital business space, the importance of a modern and comprehensive website is more important than ever. Operating without a website that can tell the story of your business and your products will only hurt your efforts to generate revenue and brand awareness. These days, a website is so much more than a digital storefront. In order to refresh your website, you need a partner to come alongside your brand to help you navigate this process. Marketing Eye has the expertise and the tools to not only optimize your website for overall performance, but we can also completely redefine your brand and use your website as a completely new and fresh way to tell your story. Here’s how Marketing Eye can help you:
One of the biggest opportunities for a company website is to tell the story of your brand and your products. The first impression of your brand is what people will remember most, and Marketing Eye is committed to making sure that the first impression is a good one. Through the combination of customized content writing and graphic design, our marketers will begin to write and design the layout of your website. With our consultative approach, we make sure to completely understand the challenges and opportunities your business is facing. Everything we do is tailored to the specific needs of your business.
While our writers are trying to capture your story, their greatest responsibility is in making sure that your website is seen by your audience. Through search engine optimization, our writers will elevate the content and copy of your website to improve the chances of a higher Google ranking. When your SEO strategy increases the visibility of your site on a search engine, it positions your brand as an industry leader. At Marketing Eye, our writers are uniquely positioned to increase your website’s SEO through industry-specific content, keywords, and hyperlinks throughout your site.
At the end of the day, your website is a tool. One of the greatest tools at your disposal. A comprehensive website can work as a lead generation source, drawing in your audience, and capturing their information for your team to make a sale. Using CTAs and web forms, your company can gather that information and begin a strategized lead generation campaign.
When you partner with Marketing Eye Atlanta, the success of your business is our greatest priority. With our consultative process, we take the time to understand the pain points and opportunities your business is facing. With this information, we design and build a comprehensive website that meets your dynamic business needs and helps with your business growth. Contact the team at Marketing Eye Atlanta today!