There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product.

Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers.  Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.

AGT provides customized AV solutions that are designed to help organizations empower their teams with the tools to collaborate on their terms. AGT is able to provide custom solutions to meet any of the AV needs of your growing business. Marketing Eye worked with AGT to completely rehaul the design and content of their website to better reach their target audience and provide more content regarding their seamless AV solutions.

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

Generating website traffic is crucial for a business; more traffic will increase your business leads and open opportunities to build relationships, increase brand awareness, create an impression within your industry and increase sales. This may sound like an easy task, but many find this is a cumbersome endeavor. Challenges many marketers encounter when growing website traffic is keeping updated content, ensuring they are aware of all of the algorithms changes and the online industry is highly competitive. Given these obstacles, if your marketing team understands the goal and prevents traffic to the website, it can empower the employees to improve the web traffic.