Marketing Eye

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing

A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure exactly what’s working and what’s not working in your marketing efforts. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when building your marketing strategy.

Published in Marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management

Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.

Published in Marketing
Tuesday, 12 June 2018 13:02

How to Swiftly Close B2B Sales

One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.

Published in Marketing
Thursday, 31 May 2018 11:36

The Key to Being a Successful Sales Rep

It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.

Published in Marketing
Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.
Published in Marketing
One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.

Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Published in Marketing
Wednesday, 13 December 2017 16:37

Did You Say Yes?

Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
Published in Marketing
Wednesday, 04 October 2017 16:18

What If Your Database Is Bad?

It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look:
Published in Marketing
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