Tag: graphic design

As a principle of marketing, the visual representation of your brand plays an important role in capturing the attention of your target audience. Graphic design solutions have become indispensable in creating a lasting impression, differentiating your brand, and ultimately driving marketing success. We will explore the power of tailored graphics and how they contribute to enhancing your brand's identity and market appeal.

Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.

When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Danterr is a national concrete and construction products supply company, providing products that are meeting Australia infrastructure and public work's needs. Their sphere of influence includes public transport initiatives, major road upgrades, transport tunnels, sporting venues, wind farms, bridges, and rail lines. Danterr researches and investigates the nature and requirements of each individual project, working with reliable local and overseas suppliers to ensure the client's needs are filled. Danterr needed a marketing strategy to build out and execute their marketing initiatives to support their efforts for green technology and sustainability in Australia. Marketing Eye came alongside Danterr to serve as their outsourced marketing department to develop and implement a marketing strategy and graphic design services, including a total rebranding with fresh marketing collateral.

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.