Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.
When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.
As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.
Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.
Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia.
With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.
The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website.
Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding
Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.
Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page