Kenter - Logistics
Client: Kenter International Logistics (now Kenter)
Company Profile:
Kenter, formerly known as Kenter International Logistics, is a leading global logistics solutions provider. With a strong commitment to customer satisfaction, Kenter specializes in delivering efficient and reliable transportation and supply chain solutions for businesses worldwide.
Challenge:
Kenter International Logistics recognized the need for a strategic rebranding initiative to stay ahead in the competitive logistics industry. Their objective was to revitalize their brand identity, enhance customer experience and attract new clients through impactful marketing activities.
Solution:
Marketing Eye, a trusted marketing agency, partnered with Kenter to execute a comprehensive rebranding strategy, leveraging various digital marketing channels and incorporating modern design elements.
Rebranding Strategy:
New Logo and Brand Identity:
Marketing Eye designed a new logo that reflected Kenter's evolution and represented its fresh identity. The logo incorporated elements that symbolized the seamless movement of goods and conveyed Kenter's commitment to innovation and efficiency.


Investment in Customer Experience:
To enhance customer experience, Kenter invested in cutting-edge technologies and streamlined processes. These improvements aimed to provide clients with seamless logistics solutions, real-time tracking capabilities and personalized support.
New Website:
A modern and user-friendly website was developed to showcase Kenter's updated brand image. The website featured intuitive navigation, engaging content, and an optimized user experience to attract and convert visitors into potential clients.

Updated Marketing Collateral:
Marketing Eye created visually appealing and informative marketing collateral to align with Kenter's new brand identity. These materials included brochures, presentations and case studies that highlighted Kenter's expertise and differentiated them from competitors.

Social Media Integration:
Recognizing the power of social media, Marketing Eye incorporated various platforms into Kenter's marketing strategy. Engaging content, industry insights, and success stories were shared regularly to engage with the target audience and expand brand visibility.

Results:
Kenter's rebranding efforts, executed by Marketing Eye, exceeded expectations, resulting in tangible benefits for the company:
Increased Client Base:
Marketing activities associated with the rebranding campaign attracted new clients to Kenter, bolstering the company's growth trajectory.
Enhanced Brand Recognition:
The new logo and brand identity effectively conveyed Kenter's refreshed image, resonating with both existing and potential clients. This improved brand recognition led to increased trust and credibility in the market.

Improved Customer Experience:
Investments in customer experience, including advanced technologies and streamlined processes, elevated Kenter's service quality. Clients experienced greater efficiency, transparency and satisfaction in their logistics partnerships.
Website Traffic and Engagement:
The new website received a surge in traffic, with visitors spending more time exploring the site's intuitive features and relevant content. This increase in engagement translated into a higher conversion rate for Kenter.
Expanded Social Media Presence:
Through strategic social media integration, Kenter extended its reach and established a strong online presence. Engaging with the target audience through industry insights, success stories, and interactive content further amplified brand awareness and generated leads.
Conclusion:
Kenter's successful rebranding, driven by Marketing Eye, propelled the company forward, positioning it as an industry leader with a refreshed identity and enhanced customer experience. The new logo, website, marketing collateral and social media integration collectively contributed to increased brand recognition, client acquisition and improved overall business performance.
Good Shepherd Clinic - Not for Profit







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Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.





Standard Access | Building Services
Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.
Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.
Why Your Blogs Are Failing
Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.
What You Need to Create Your Brand
Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.
What a Strong Logo Needs
When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Danterr - Building Supplies
Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.



Ultima Building Group - Building and Construction
As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.




Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

Minimalistic Magazine - Publishing

