Marketing Eye

Many reasons contribute to the rapid growth in the E-Commerce space, with Covid-19 being the main one. According to Forbes, in 2021, e-commerce sales account for $870 billion in the US, a 14.2% increase over 2020 and a 50.5% increase over 2019, representing 13.2% of all retail sales in 2021. The changes in consumer behavior in the past few years are driven by the stay-at-home policy as well as the fears of the spreading pandemic, bringing customers from brick-and-mortar stores to online stores. The convenience of being able to shop anywhere and anytime, and get it delivered to your doorstep without having to go to the store has influenced customers’ purchasing behaviors. However, the e-commerce industry is always changing and businesses continuously aim to improve their customer experience to enhance their shopping journey.

Published in Marketing
Thursday, 03 February 2022 14:18

Little Sales Birdy - Fashion | e-Commerce

Little Sale Birdy is all about bringing the power to the people by offering daily shopping deals. Access the latest sales from the best retailers, with custom software that scouts websites and delivers every single sale, as it happens, so customers can view all sale items from their home. Little Sale Birdy is serving dedicated fashion and technology connoisseurs by compiling and continually updating their top sales lists.

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Published in Retail Marketing
Monday, 10 January 2022 10:25

5 Effective SEO E-commerce Strategies

Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a Google search, they are not interested in the links beyond the first page as they are perceived as less reliable and relatable. In fact, about 4.8% of users make it to page 2, and even less beyond that, meaning that roughly 90% remain on the first page only. This means your business must stand out among competitors and be on the first page to increase both your business’ website traffic and sales.

We put together 5 effective SEO ecommerce strategies that your business can implement to ensure you increase your SEO and the subsequent benefits of this.  

Published in Marketing

 

Picture1 As a platform that was once used for sharing photographs with friends and family, the development of new technology globally has seen Instagram develop various new features throughout thelast few years. As the emergence of content marketing dramatically increased in the early 2010s, how we shared and produced content for social media similarly changed. As a platform whose original purpose was to enable us to share photos with those closest to us, how we use Instagram today is completely different. As an influx of businesses trying to find a new way to personally connect with their customers, Instagram created a feature that enabled users to purchase products without leaving the walls of the app, access we did not have just a few years ago.

With the establishment of the shopping feature in 2017, companies that were once sharing their products online—through content marketing—were instead able to sell their products through the Instagram shop. By posting images of their products and being able to tag up to five products on a single image or video post, customers now have instantaneous access to items, brands and products without having to access the brand's website. As research was developed after the shopping feature was first introduced, Instagram found that 80% of people followed a business account in a global community of over 600M.

Published in Social Media
Based in Carrara, Gold Coast and Campbellfield, Melbourne. Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

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Monday, 20 July 2020 10:40

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in-store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.



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Published in Retail Marketing
Tuesday, 03 August 2010 20:14

Starting afresh

home-page-XL-300x264When my neighbour came to me and asked if I could develop a website for her new business, I was thrilled. Here we have a woman in her 50’s ready to give up a corporate career to help others like herself manage their wealth better. Well, not exactly help them, but provide them with valuable resources that assist in making better informed decisions.