Marketing Eye

These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, it’s more effective to begin building a relationship with your audience to establish a sense of trust and thought leadership. You can do this with an effective content marketing strategy. A content strategy utilizes the content that your organization develops to achieve any particular business goals that you have in place, whether it’s driving brand awareness and engagement or pushing a new product. Below, we discuss how to develop an effective content marketing strategy to achieve your business goals.

Published in Marketing
Wednesday, 27 January 2021 12:40

How to Build Your Brand on a Budget

Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

Published in Marketing
Monday, 23 November 2020 13:57

Why Your Blogs Are Failing

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

Published in Marketing
Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years, the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors. Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

OAC Billboard

Outdoor Adventure Company

The outdoor adventure company
Published in Portfolio
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Published in Marketing
Tuesday, 02 January 2018 16:35

Are You A Bad Writer?

Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products.
Published in Marketing
Friday, 21 July 2017 15:50

Going Public on LinkedIn

There’s been a lot of discussion lately around LinkedIn’s new updates. Ever since Microsoft purchased the B2B platform back in late 2016, feature changes have spurred many debates. One such debate has been around increasing the audience size of professionals that use the social site.

Published in Social Media
Tuesday, 10 January 2017 16:30

4 Reasons Why Your Business Should Blog

It's about time you blogged!

We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this.
Read on to find out why!
Published in Marketing
Thursday, 05 November 2015 10:16

If everyone is walking one way, walk the other

Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.

When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.


Then I would write a blog about being an entrepreneur, and it would get a few thousand readers.
Published in Blog
Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
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