Marketing Eye

The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

Published in Marketing
Thursday, 12 July 2018 10:58

Are Robots Taking Over Marketing?

You may have read that robotic technology is making its way into the marketing industry, and it is. Within the next 2 years, Marketing as a profession will change so much that everyone will need to start from scratch. Unfortunately, the companies that are still selling the same old marketing skill set will be closing their doors.

Published in Marketing
Monday, 17 July 2017 09:17

Why Big Data and Atlanta go Together

There are a lot of countries that are investing in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has an incredibly fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies.

Published in Management