In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
Expert Marketing Blog - Page 73
In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.
Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.
If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.
Life is precious, and suicide can happen to anyone.
Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.
Donald Trump faced personal bankrupcy at one stage taking risks.
So, is moving to the US and starting Marketing Eye, such a risk afterall?
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
What keeps you awake at night?
Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?
What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”
I received an email from the Sales Coach Academy, who provides a powerful and proven sales coaching program for sales managers. I was asked what are my biggest sales frustrations? What traits my ideal sales team would posses? And pretty much what keeps me awake at night?
The aim of the short survey is obviously to work out the needs of Sales Managers, what frustrates them and what concerns them most about their sales team. It provides questions that more or less allow you to vent your sales frustrations, so that the Sales Coach Academy can base their coaching programs around the areas of high interest to sales managers.
I strongly suggest you take the survey if you have been involved in the sales industry throughout your career – which most of us have! Perhaps we can finally get some answers to those questions that keep us awake at night!
Alison Lovatt, Marketing Eye.
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.
Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.
Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.
If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.
Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.
Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.
Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.
Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?
Here are some things you should be considering;
There are many reasons for this; namely, is that I don't want to give too much away in case, heaven forbid, someone copies.
But I have this blog, which many wonderful people read, and it's very real. It tells it how it is. If you read the blog daily, you would pretty much know who I am, what I think about business and be getting a fair share of stories that may or may not relate to your own small business experiences.
Last week, I talked on how to get your business to the next level. Well, I am there. I have had enough holidays, and I am completely and utterly committed to taking my business to the next level. My enthusiasm for Marketing Eye and what it has to offer is contagious. I know this because every meeting I have of late, people make comment.
Marketing Eye is successful in Australia. I am proud of its accomplishments and what it provides the businesses we work with. We are innovative to a point, that many of our competitors copy our website word for word, our service offering and as much as they can - our spiel. But they are never going to be us as we will always be the innovator, the thought-leader and the risk taker.
As a woman with a fairly robust exterior, that to the outside world is fully focused on business, my principals and the people I care about, I am largely seen as a confident woman with the world at my feet.