Marketing Eye

Expert Marketing Blog - Page 76

"Be careful that the feet you stand on today, don't belong to the legs and arse you have to kiss tomorrow" : Quote from one very wise West Australian.

When I started out working, my friends were all in the same boat. They were starting out their careers too in journalism, advertising, television and marketing. Today, most of them are Directors of News, Television Presenters, Editors and Senior Managers. We all still keep in touch from time to time and support each other whenever and wherever possible.
Read more about: What goes up... must come down - ever wondered what happens next?
Easter is but a faded memory (too much chocolate, an abundance of hot cross buns and vino to wash it down) and most of us are already back in the grind of every day life (that means "work" for those of us who are not still in holiday la la land).

I have arrived safely at my desk at 11.30am after an early morning interstate flight and am a bit weary even though I have just spent 5 days away, in the most picturesque setting possible with loads of sunshine, great wines and good food. The company wasn't too bad either ;-)

Queensland is such a stunning place. Like most people who travel up there, I always dream of living there permanently because in a week, you don't get bored, the flies don't bother you too much, and you cannot get enough of the sun and surf. It is pure paradise. Beautiful one day, perfect the next as the slogan goes.

Never one to 100% tune out on business, I learned a few things during my Easter break that I would like to share with you:
Read more about: You learn new things every day... but you need to be open to it
Have we all got it so wrong?

A few weeks ago, I had to cancel a trip to the US that was for both business and pleasure. Mainly business, but a few days pleasure that I was seriously looking forward to. There were real reasons, which I cannot disclose here, but nevertheless, business was somewhat involved.

Then my beautiful girlfriend married the man of her dreams in South Africa, and I had to cancel going there too. More than $1000 down the drain, because South African Airlines don't reimburse you for cancelled flights nor do they give you a credit. Yet again, work got in the way.

Then this weekend, it's Easter and my two nephews are looking forward to spending the special occasion with their Aunt Mellissah. I have work to do and I was about to book a flight to fly to Queensland on Friday and back Sunday until...
Read more about: Why does business suck the life out of your personal life?
It's a question that many entrepreneurs need to ask themselves but many don't. Why do we believe that an office means sitting in a room, on a chair, with a desk and computer screen in front of us, confined by 4 walls? If you are a one-man band, you tend to show more flexibility, but once entrepreneurs start employing people, down go the curtains, the door is shut and everyone is tied to their desks until they have completed a good days work.
Read more about: An entrepreneurs office without 4 walls?
"Everybody has their shit," said Doreen, a wonderful, successful woman I met for the first time tonight.

As a table of 5 women sharing their stories and updating everyone on their lives, one thing became apparent. Everybody has their shit.

Not the most enticing word in the English Dictionary, I agree, but nevertheless, its meaning in this context makes it appropriate.

I enjoyed the company of 5 fabulous women tonight. Smart, beautiful, successful, emotionally intelligent and value adding, women that can converse on every topic imaginable.

They depict the women that I had in mind when I wrote "what men can do to make their women more successful."
Read more about: Everybody has their SHIT!
No matter who you are, at times, as a small business owner, you will get stressed.

It's how you deal with it that counts.

Which has me thinking. I am what I affectionately call a "stress pet". Someone, who stresses a lot. If not daily, bi-daily. I find things to stress about that sometimes deserve my attention, and then others that certainly don't.

Managing stress has always been an issue and I have over time tried everything. But just like any diet, or new health regime, you need to keep with it long after the actual decision to do it in the first place and constantly remind yourself that it is something that requires ongoing work, not just a quick fix.
Read more about: How small business owners can manage stress
They say that it is lonely at the top, and although I am definately not at the top, I can definately relate to this feeling.

Having run a small business myself for 13 years, I can identify that at the end of the day, unless you have a business partner, it can be quite lonely.

Yesterday, was particularly stressful.

The business is going so well, and clients are literally running through our doors. Although we have mechanism in place for growth, there are always things to do, that when you add it to your own daily jobs, becomes overwhelming - if you let it.

On top of running a business, we have an issue with a client who is happy with the service, but owes us $80,000. And this is just for invoices raised in the month of February. After, continually asking about when the invoices will be paid as we have a strict 7 day policy, they keep replying that it is coming in the next few days. That started 6 weeks ago. I am sure they will pay, but the situation is stressful nevertheless because after years of dealing with business owners who spin stories, the trust factor on such things has somewhat diminished.
Read more about: What you can learn as a small business owner from friendships

Blogging isn't for everyone. In fact, few people can pull it off and actually get a reasonable return on investment. While it can be fun to share your ideas, there is a whole world out there whose ideas differ from that of your own. And beware... sometimes they are even happy to tell you about it.

But it isn't all doom and gloom.

Blogging can be quite lucrative from a brand profile prospect and for some, financially. Successful bloggers don't just make their livings out of blogging, they quite often make their fortune. Think Mia Freedman (www.mamamia.com.au) and Seth Godin.

 

Read more about: Why are some bloggers more successful than others?
This may surprise many who read my blogs, but I am a firm believer that women should support their men.

Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am an advocate of women doing what it takes to support their families and in particular, the men in their lives.

When I grew up, my father was the provider. He took the rubbish out and mowed the lawn. He fixed anything that needed to be fixed.
Read more about: How women can make their men more successful
Success does not just happen. You won’t be born with it, nor will you just be ‘lucky’ and have it. That would be too easy. It is a consequence of several different actions being put into motion to achieve a desired outcome from an individual person.

To have success though, you need to have a reason. Every successful person has a reason as to why they want to be successful.
Read more about: Atlanta Small businesses: Keep pushing… you’ll get there

Yesterday, I wrote a blog on how women can help their man be more successful. As promised, today I am publishing how men can help their women be more successful (in business).

If you are a man and lucky enough to have a woman that is determined, ambitious, talented and intelligent - as well as owning their own business or having a high flying career - then count your lucky stars. You are in the minority,
Read more about: How a man can make their woman more successful