How to open your business in a new city
As most of you would be aware, Marketing Eye Atlanta is now full speed ahead. We are working with small businesses in Atlanta and surrounding cities in Georgia to help grow their businesses by providing an outsourced marketing department capable of identifying marketing needs in their businesses and leveraging our creativity and marketing talents to take them to new heights.
I have been dipping my toes personally in Atlanta for the past 12 months and late last year, started employing talented marketers to start building the business and identifying companies that would benefit from Marketing Eye's services.
Up until this week, I have been travelling backwards and forwards to Atlanta thanks to Qantas and the comforts they provide, and speaking with businesses in the area. Now, with my feet firmly on the ground, its time to really get this business in motion and start making inroads into becoming Atlanta's number one small business marketing firm.
Well, to say we are off to a good start is an understatement. 13 clients and/or very hot leads in 4 days isn't a bad outcome. I never dreamt that the uptake would be so good. But there has been a few things along the way that have helped us out.
1. A darn good website: Our website is ranked on the first page of google for our specialty field of marketing consulting and to be honest, I really believe it is the best website in the city in terms of design, copy, branding and call-to-actions.
2. Blogs: Marketing Eye writes blogs on small business, entrepreneurialism, marketing, social media, websites and life. Sometimes people find them interesting to read and share with their friends and networks. Occasionally, Huffington Post and the likes don't mind picking them up either.
3. Friends: What would we do without friends. On my trip to Atlanta I stayed in Vail with some good friends who are kind enough to sign up a Marketing Eye in their business. Other friends are also being kind and asking if we can work with them or if I mind being introduced to a company that needs our help.
4. LinkedIn: It really is the number one business to business social media platform. Last night a couple of people walked up to me at networking events and said that they knew who I was because they read my blogs or are connected with me on LinkedIn. I felt famous - almost!
5. Luck: I was flying out of Vail and wanted to get some food before I hopped on the plane. A gentleman and his daughter were in line in front of me. It was a very long line, so we started chatting. Today, he sends me an email and asks if I would like to join him at a business event that would be great for my business. Awesome! Then, when I sat down in my seat on the plane, by sheer luck I sat next to a guy who started to chat and before long, I explained my story of how I am expanding my small business marketing firm in Atlanta. He just so happened to work for the largest accounting firm in Atlanta, Deloitte, and once again, kindly offered to introduce me to a few people. Next week I am having lunch with one of his colleagues and he has offered to introduce me to a few more.
I feel privileged to be living in this beautiful city, so full of opportunity and open to embracing a new small business marketing company that is a little different to anything else that they have seen on the market.
My accent has not been a hindrance like I first thought. Instead, it has opened doors and given me a point of difference from the cluttered world of marketing in Atlanta.
In fact, I was waiting for my friend Chris at the bar the other night and the gentleman beside me heard my accent and started talking to me. Before long, we realized that potentially we could do business together. Yet another lead, just because I have an accent and am incredibly passionate about marketing and making a difference to small businesses.
I can't wait to continue to share Marketing Eye's journey with you in Atlanta and to explain the pros and cons of building a business and realizing your dreams.