Expert Marketing Blog - Page 69

It was opportune that I met with Jennifer Guarton from Atlanta Business Chronicle last week because without her, I would not have been sitting at this morning's 2013 Eggs and Issues Breakfast.

My belief is that you cannot market to a market you don't understand. While marketers tend to understand the psychology of why people buy, they can often be caught out by glazing over the state of the economy and not understanding both Government influence and Economic  conditions in regions in which they market.

In today's New York Times, there is a full page advertisement that says:

THIS IS NO PLACE TO DREAM SMALL.

IN NEW YORK STATE, A BUSINESS CAN GROW
AS BIG AS ANYONE CAN POSSIBLY IMAGINE.

THIS IS A PLACE WITH A WHOLE
NEW APPROACH TO BUSINESS DEVELOPMENT.
WITH THE FASTEST-GROWING TECH SECTOR IN THE U.S.,
ONE OF THE BEST EDUCATED WORKFORCES IN AMERICA,
AND OVER $1 BILLION IN INCENTIVES AND TAX BREAKS,
IT'S NOT SURPRISING THAT OUR ECONOMY LAUNCHED OVER
50,000 NEW BUSINESSES LAST YEAR ALONE.

NO MATTER WHO YOU ARE,
OR WHAT YOU DREAM OF BECOMING,
REMEMBER THIS:
NO ONE EVER CAME HERE TO TAKE A BACK SEAT,
PLAY SECOND FIDDLE,
OR MAKE IT SMALL.

It's been an exhilirating week to say the least and my excitement levels are sky high.

The magnitude of market opportunity in Atlanta and the ability for a bespoke marketing services company like Marketing Eye to provide small businesses with a complete outsourced marketing department is incredible.

When you move to a new city, the first thing you do is connect or reconnect with people you know or have met before. It's a great opportunity to touch base and to engage with people, get updates on everyone's lives and start off where you left off.

There are few decisions that sit on the top of the pile as most fall lamely into the category of part of life's journey running a business. 

But, thankfully, life really isn't that boring and there are more than enough decisions to keep you awake at night or in the office until the wee hours, going over reports and analysis trying in vein to make the right decision for your business.

All while of course, people are saying to you that you need work, life balance and those long hours in the office, isn't really what you should be doing.

To say that I have had the amazing week ever is an understatement. I have met with the most giving, kind and thoughtful people this week by accident, coincidence or by sheer luck.

As most of you would be aware, Marketing Eye Atlanta is now full speed ahead. We are working with small businesses in Atlanta and surrounding cities in Georgia to help grow their businesses by providing an outsourced marketing department capable of identifying marketing needs in their businesses and leveraging our creativity and marketing talents to take them to new heights.

I have been dipping my toes personally in Atlanta for the past 12 months and late last year, started employing talented marketers to start building the business and identifying companies that would benefit from Marketing Eye's services.

Up until this week, I have been travelling backwards and forwards to Atlanta thanks to Qantas and the comforts they provide, and speaking with businesses in the area. Now, with my feet firmly on the ground, its time to really get this business in motion and start making inroads into becoming Atlanta's number one small business marketing firm.

Well, to say we are off to a good start is an understatement. 13 clients and/or very hot leads in 4 days isn't a bad outcome. I never dreamt that the uptake would be so good. But there has been a few things along the way that have helped us out.

They are: