How Coronavirus Could Affect Your Company
The effects of the coronavirus panic go far beyond the physical worry and anxiety that people are experiencing. While COVID-19 is certainly a potential health hazard looming on the horizon, it’s currently already affecting the workplace. Companies all over the country are trying to think of creative new ways to address the pandemic scare. Multiple events and conferences have already been canceled to prevent a further spread of coronavirus. Companies are already having to backpedal major promotional events, which could result in a massive hit to the companies sponsoring and attending these annual conferences. How can we address the concerns of our employees, while still continuing to operate as usual?
Operating in the midst of COVID-19
In the face of emergencies like this, the economy always takes the hardest hit first. As the “pandemic” raises concern for the wellbeing of the general public, companies need to prepare for the possibility of a major disruption to the American workday. What would this look like for small to medium-sized businesses in the US? In the face of emergencies like this, While many companies may offer a work from home situation, not everyone has that luxury. The infrastructure to telecommute may not exist for a lot of businesses, so alternative routes need to be considered. In fact, many companies may be forced to let employees go as the situation goes further.
Marketing is the first to go
Any time companies need to start making cuts, marketing departments are the first to go. This decision usually stems from a complete misunderstanding of what marketing is, how it operates, and why it’s necessary. Marketers are consistently having to justify their positions. A marketing department is there to guide and shape the story of the brand, creating engaging to draw in the audience. Without a marketing team in place, the branding and messaging of the company will begin to unravel. What’s the next step for businesses without a marketing department?
Outsourced marketing
There has never been a more important time to be considering an outsourced marketing solution. Hiring outside help can alleviate any of the financial pressure that a situation like this can bring on. Instead of having to worry about getting a brochure written, posting on social media, or publishing blogs, you can now focus on the bigger picture in making sure that your business still operates on a day-to-day basis. If you find that your current marketing staff is getting overwhelmed, a marketing agency can come alongside and support your marketing efforts to get you back on the right track.
That's where Marketing Eye comes in. At Marketing Eye, we're fully equipped to come alongside your company and support your team in a time of crisis. Contact us today to get started!
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