When people hear the term “automated marketing,” it raises certain questions about what the automation process entails. What exactly is being automated? Is automation really necessary? Will automation eventually take people’s jobs? The truth is that marketing automation software solely exists to strengthen your marketing efforts and support the work that your team is already doing. Essentially, automated marketing removes the need to perform your routine processes, which frees up your time and resources to focus on creating better copy and conversing with customers. Automation can’t take the job of a person because it can’t do the job of a person. It’s merely a tool, but one we should be using. Below, we have debunked four common myths about automated marketing.
To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
Last week I met with an innovative company that has worked with a client of mine in the IT and Sustainability sector on developing technologies to better manage processes within the organisation.