Marketing Eye

Displaying items by tag: technology

Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
Published in Marketing
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
Published in Marketing

Smart speakers have been the must-have device in homes for quite some time since its introduction in 2016. According to Digital Music News, 1 out of every 5 Americans owns at least one type of voice-activated speaker.

Published in Management

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Published in Marketing
Friday, 26 October 2018 09:14

5 Things every smart marketer does

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
Published in Marketing
Monday, 22 October 2018 15:55

Agricultural Marketing and Why We Need it

The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.

Published in Marketing

It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, technology is a field with endless applications and possibilities. But just like any other industry, innovation is a business and successful businesses need marketing.

Published in Marketing

I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Published in Marketing
Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they don't often stay here. They head to Silicon Valley, Tel Aviv, New York or Rotterdam. Basically, they go where the money is and the innovation is just part of everyday life.
Published in Marketing
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

Published in Marketing
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