Building an Effective B2B Marketing Team

The Researcher

Data is the key to unlocking your marketing mysteries. Making data-driven decisions is such a useful skill because of what the data can unlock for your company. Data tells you what works and, more importantly, what doesn’t work. Finding team members that enjoy sifting through the data is a huge hiring win because they can prove what changes need to be made. The Researcher is a vital part of any organization, as they are the unseen heroes that spend their time digging into our processes. If there is something that doesn’t work in your company, The Researcher will reveal it.

The Mad Scientist

You need people who are willing and ready to change the rules of your marketing game. The Mad Scientist will take the results of the data provided by The Researcher and concoct new experiments for your marketing campaigns. You want people who aren’t afraid to take risks and try a couple of different approaches that separate them from the norm. It may take some time before they figure out an approach that is successful but finding the successful approach will be worth the wait. Someone who can continually change the formula of their approach is an incredibly valuable skill that can be hard to come by.

The Storyteller

Every great team has someone who can capture the attention of your audience. The Storyteller will be able to capture even the toughest leads with a simple story. To be clear, simple isn’t a bad thing or even an easy thing. This person would move past the basic descriptions of products and services to find what makes your organization special. They are, after all, telling your story. Whatever that might be, it’s interesting to someone! There are always twists, drama and hope in running a company. Choose a person who can find those stories and bring them to life in a new and exciting way. 

The Digital Mastermind

At the end of the day, none of your marketing efforts will be possible without someone who understands the digital channels for your marketing efforts. Whether it’s your social media accounts, your website or even an email campaign, the Digital Mastermind should be able to manage all of your digital channels to utilize them to their very best potential. A great Digital Mastermind will not only manage those channels but also combine and support the efforts of your Storyteller, Mad Scientist and Researcher to make sure they are seen by the right people.