Marketing Eye

Tag: brand building

The arrival of a new social media platform always prompts the question: Should your brand join and embrace the opportunities it presents? In the case of Threads, Instagram's challenger to Twitter, the answer may not be clear-cut. In this article, we'll explore the theories and considerations that can help you decide whether to market your business on Meta's Threads. From understanding its features to evaluating the potential reach and resource requirements, let's dive into the world of Threads marketing.
Published in Expert Marketing Blog

The Top 10 PR Campaigns of the Past 10 Years

In the ever-evolving landscape of public relations, certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level.

Published in Expert Marketing Blog

The Top 10 Most Effective Advertising Campaigns of All Time

Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture and transformed brands into household names. Through compelling storytelling, memorable slogans, and groundbreaking techniques, they have successfully connected with audiences on a deep level, transcending the realm of mere marketing to become cultural phenomena. This topic explores the top 10 most effective advertising campaigns of all time, showcasing the creativity, strategy, and resonance that set them apart.

Published in Expert Marketing Blog
Tuesday, 12 April 2022 21:37

WHY ENTREPRENEURS NEED TO VALUE MARKETING

Entrepreneurs are essential in identifying what is missing in our everyday lives and then determining ways in which to satisfy those unfulfilled needs. But there’s no point in providing amazing products or services if no one knows about it!

Friday, 20 September 2019 08:45

Building an Effective B2B Marketing Team

Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.

Published in Marketing
Thursday, 02 December 2010 19:40

Marketing Eye Gets Fashionable

pic-helen-20101125-IMG_7626-200x300Marketing Eye is helping small to medium sized fashion and retail labels with top notch Marketing Consultant, Helen Tirekidis joining the team. 

Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.
Published in Marketing