Marketing Eye

Tag: search engine optimization

Wednesday, 01 January 2025 22:01

How to Power a Small Marketing Team with AI

For small businesses, marketing teams often face the challenge of delivering big results with limited resources. But in today’s AI-driven world, the size of your team doesn’t have to limit your potential. You can cut your staff in half by strategically integrating AI tools into your marketing operations while maintaining—or even improving—performance. From automating mundane tasks to generating high-quality first drafts, AI can empower your team to focus on creative, strategic, and high-value activities.

Published in Expert Marketing Blog
As 2025 approaches, it’s a great time to plan new ways to connect with your customers. The New Year isn’t just about personal resolutions—it’s a chance for businesses to refresh their marketing strategies and engage their audience with exciting campaigns. Here are some easy and practical ideas to start the year on the right note. 
Published in Expert Marketing Blog

Good writing isn’t just about sounding nice—it’s about helping your audience while making sure your website ranks high on Google. Copywriting plays a big role in making your content stand out and get noticed online. Let’s explore why writing great content matters for SEO and how you can do it better.

Published in Expert Marketing Blog

As voice technology gains traction in households across the U.S., it’s changing the way people search for information online. The rise of voice-enabled devices like smart speakers and virtual assistants is reshaping consumer behavior, creating both challenges and opportunities for marketing agencies. Adapting to this shift requires a deep understanding of voice search trends and strategies. Let’s explore how agencies can help clients stay competitive in this evolving space.

Published in Expert Marketing Blog

As we move further into the digital age, the world of Search Engine Optimization (SEO) continues to evolve. With Google, Bing, and Yahoo constantly updating their algorithms, what worked yesterday might not work today. This comprehensive guide will walk you through everything you need to know about writing blogs for SEO in 2024, including the latest tips, tricks, and hacks to ensure your content stands out and reaches your target audience effectively. 

Published in Marketing

The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO. SEO has two main objectives. The first is to assist you in understanding what users are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can find, index, and comprehend.

Published in Expert Marketing Blog

ERP, also known as enterprise resource planning, it’s essentially a business process management software that manages and integrates businesses and companies’ day-to-day business activities. This includes handling the supply chain, risk management, procurement, manufacturing, project management, human resource activities, operations, and financials. The key purpose of the ERP system is to improve and increase the organizational efficiency within a company, overall streamlining the process of how the resources are utilized. Some examples of the leading ERP solution providers are Oracle JD Edward EnterpriseOne Software, SAP Business ByDesign, Microsoft Dynamic 365 ERP Software, Sage Business Cloud X3 Software, and SYSPRO Software. 

Published in Marketing
Monday, 25 October 2021 08:43

How accounting firms fail at marketing

The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers.
Published in Marketing
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing
Wednesday, 27 December 2017 13:30

Start Building Your Search Strategy

Think of your online presence as another physical store location that’s open 24/7. Hypothetically speaking, keeping the doors open will keep your business from losing an increasing large percentage of customers.
Published in Marketing
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