Marketing Eye

Start Building Your Search Strategy

Think of your online presence as another physical store location that’s open 24/7. Hypothetically speaking, keeping the doors open will keep your business from losing an increasing large percentage of customers.

80% of people admit to researching a product or service online before buying it locally, yet, only 44% of small business owners have invested in building a website.

Are you potentially losing business because of this? If you don’t have a website for your business, the answer is absolutely.

Here are a few pointers on how you can begin incorporating search into your organization:

-Add search metrics into your data mix
This will help you research and understand your target audience, be aware of industry trends, and build a better product strategy. 

-Integrate offline and online marketing activities
This will help you capitalize on your offline advertising efforts and help raise conversion rates.

-Develop a search acquisition strategy
This strategy should fully harness the searching behavior of your potential customers. Understanding how they search will help them find you!

To successfully execute your search strategy, it is essential that you build its importance into every aspect of the organization including product management, business development, marketing and advertising, public relations, client relationship management, user research, and web design. Contact Marketing Eye today for help designing and executing your search strategy.

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