Tag: Marketing Blog - Page 15

What a week – actually, what a month!

It’s been a very big start to the new year and in many ways I am incredibly grateful. Business is booming and opportunities are out there for the taking. I have also given myself a new role in the company that I love so much – Marketing Eye.

I am chuffed! Dean Morelli from epayroll.com.au met with me today after having engaged Marketing Eye on the 1st November, 2010, to provide marketing services for 12-months and said the following;

Marketing Eye is helping small to medium sized fashion and retail labels with top notch Marketing Consultant, Helen Tirekidis joining the team. 

Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.

Like most companies, Marketing Eye has monthly sales targets and each month for the past year, we have either exceeded it or at least matched our own expectations.

It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.

It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.

When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.

Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.

Every day is a learning curve. Whether its on the job, our relationships with people or general life experiences – we all learn and if we don’t then we take a backward step.

Today was an extraordinary day and for me, not in a good way.

It has been crazy here at Marketing Eye – ever since Leonardo DiCaprio disguised himself in the movie as someone an Australian businessman knew and said he was from Marketing Eye.

Are you holding back your own business? Are you the reason why sales aren’t what it should be?

Day after day I speak with entrepreneurs who have a great business concept, excellent service and are in general really nice people, but they don’t know how to sell themselves nor do they know how to put their best foot forward.