Marketing Eye

Tag: Marketing Blog - Page 14

Wednesday, 01 July 2009 20:14

Time for a new brand?

Time for a new brand?Where should a business begin when thinking about re-branding?

There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone.

Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.

Tuesday, 08 February 2011 20:40

When steak isn’t just steak

The-marketing-eye-gals-300x225On Sunday, I attended the launch of Smith’s on Bayswater brunch menu. It was a very hot morning, but with a bellini and a bloody mary made with fresh tomato’s, the weather was the last thing on my mind.
Saturday, 12 February 2011 20:33

What’s at the end of the rainbow?

Am I cynical or is it that as we get older, less and less excites us?
20 Things I Wanted To Know About Small Business… But Didn’t
Saturday, 19 February 2011 20:27

Marketing Blog Number 1

What’s difference between a good and bad marketing blog?
Wednesday, 05 January 2011 20:20

2011

2011 – It has a great ring to it. There is something about how twenty-eleven rolls off the tongue that just gets me excited.
Published in Marketing
Monday, 10 January 2011 20:16

Social Media - Mobile in 2011

screen-facebook-300x168Like many of my friends, clients and colleagues, I have a facebook page. I use it to keep in contact with friends and of course for marketing. Before I had an iphone, I hardly ever checked my facebook page and would often give my password to friends who liked to know who was up to what, but didn’t want to succumb to the social media revolution.
Published in Marketing
Wednesday, 12 January 2011 20:11

The date from hell!

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Have you ever been on a date from hell? Unfortunately, I have to say I have been on a few, but that tends to go with the territory if you are in your 30’s and single
Published in Marketing
Thursday, 13 January 2011 20:05

Increase the value of your company

iphone-14-jan-2011-004-245x300Thinking about where you business is heading in 2011 and want to increase the value of your company? Each year, I pull out of my library Verne Harnish’s ‘Mastering the Rockefeller Habits’ to re-think my business strategy and develop some smart systems within the business to increase its value.
Published in Marketing
Donate your time to rural and regional Queenslanders who have lost their homes and businesses/jobs during the Queensland Floods.
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