Tag: Marketing Blog - Page 18
Small Business Marketing
What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me. Don’t Discard Twitter for B2B Marketing
Marketing Eye is always the last to market ourselves, but having put together some ‘hairy audacious goals’ for 2010, we are looking at every possible avenue to market our business to small to medium sized businesses.
The Power of Customer Demands
Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.
CXO Magazine Interviews Mellissah Smith, CEO, Marketing Eye
Where did you come up with the idea for running an outsourced marketing company?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
Making marketing affordable for all companies has been our mandate and as such Marketing Eye has developed a number of models to help small businesses with all areas of marketing.
We keep everything in-house including public relations, advertising, branding, web development, film production and multimedia – allowing us to keep the costs of these services down. It works and clients appreciate that their brand is being managed under one roof.
Why would companies decide to outsource marketing rather than insource?
When a company gets to a certain size, they should have a full time marketing resource. However, it’s the time between startup and reaching this point where businesses struggle with their marketing and growth plans. This is where an outsourced model fits in and helps businesses achieve their goals.
Liberals need some serious marketing
I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party.
What is the best job in the world?
Great Ideas Come In The Shower
This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.
Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.
Tradeshows – are you marketing yourself properly?
It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.
Last Minute Marketing
Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.
marketing in the current economic environment
Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?