Marketing Eye

Tag: Marketing Blog - Page 12

Saturday, 07 August 2010 20:09

Herald Sun’s Luke Dennehy reports

080810-005-225x300Opened today’s Sunday papers and I was pleasantly surprised to see Marketing Eye’s ‘product placement’ in the latest Leonardo DiCaprio movie Inception being reported.
Published in Mellissah Smith
Sunday, 08 August 2010 20:04

Counting on a brand

080810-002-300x225About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.
Published in Marketing
Wednesday, 01 September 2010 19:58

Enthusiasm accounts for a lot!

Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm.
Published in Mellissah Smith
Monday, 06 September 2010 19:54

It’s a dog’s life

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It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent.
Published in Mellissah Smith
Wednesday, 08 September 2010 19:50

How to add value

As entrepreneurs, we all say it, but do we actually do it?
Published in Marketing
Monday, 04 October 2010 19:41

Know where you want to go

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.
Published in Marketing
Monday, 04 October 2010 19:39

LV…ahh what a surprise

Now, it certainly isn’t for everyone, but my oh my…
Published in Marketing
Tuesday, 05 October 2010 19:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management
Thursday, 07 October 2010 19:33

3 Things that you need to know

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
  1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
  2. We focus on small business growth – end of story
  3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

Join Marketing Eye on Twitter and Facebook today!
Published in Marketing
Friday, 08 October 2010 19:30

Business Models – which one is best

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.
Published in Management
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