Tag: Marketing Blog - Page 13

It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent.

As entrepreneurs, we all say it, but do we actually do it?

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.

Now, it certainly isn’t for everyone, but my oh my…

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-

1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
2. We focus on small business growth – end of story
3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

Join Marketing Eye on Twitter and Facebook today!

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.

If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!

Every three months, I make a trip out to rural Australia (Charters Towers) to meet with  a number of clients.