Tag: human resources

Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. 

We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.

For six months we searched for a VP of Marketing to run our Atlanta operations, and after searching Australia, US and UK/Europe we found Shara Atkinson. She is from Atlanta but for the past 10 years has lived in the UK. 

Hiring Shara has been a game-changer. Prior to her appointment, I was overseeing the US market and managed staff from afar. Let me share with you, "it's not the best idea". Running a new company remotely is very hard. It's easy for Marketing Eye to get business, but hard to keep employees and train them from a different continent.

Employees are the heart and soul of any organization. I once named a recruitment company in Australia "Human Directions" because it is the human direction of a company that ultimately determines whether your company is going to be successful or not.

I learned a lot over the past 16 years of being in business about people. I have had employees lie, steal, manipulate, gossip and conduct unethical practises that are not within the company's core set of values let alone my own.