As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves
But with that comes a lot of 'stuff' and not all of it is great. As a child I remember being a bit of a silent dreamer. You know the one who never really tells anyone what their dreams are, and keeps them all to themselves. I had good friends then, and many are still the same friends that I have now. They have seen me evolve from a shy child, to an adult comfortable in her own skin.
I've failed more times than I can remember.
We are human and mostly we shrug it off and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs make:
I fail at many things: walking my dog each day, keeping all employees engaged 100% of the time, communicating the value proposition of our business when we have severely over serviced, keeping a timesheet, and letting go.
It's no secret that our Atlanta team is the highest performing marketing team I have ever worked with. As a team, they are game-changers. They see things that other's don't and communicate creatively and insightfully our clients brands in a way that resonates with their target market.
Winning is part of the culture. Each member doesn't know how to lose. They push each other to perform at a level that blows my mind and are forward thinkers. I never have to ask if something has been done - because it was finished yesterday.
I remember all those cool kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.
Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.
Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.
"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.
Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Today, I am reminded yet again why start-ups fail.
I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.
They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.
I asked all the normal questions;