Marketing Eye

Tuesday, 22 December 2020 16:27

Standard Access | Building Services

Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

Access BROCHURE

Access CARD

Access EDM1

WEB

VEHICLE

VEHICLE4

VEHICLE02


Published in Portfolio
Wednesday, 30 September 2020 15:35

How to Improve the User Experience on Your Website

What is the user experience on your website like? Today’s users are looking for a website that is informative, modern looking, intuitive, and easy to use. If your website doesn’t perform the way it should, it will negatively affect your brand awareness and engagement. Below, we have four tips to make your website more user-friendly for your audience.

Published in Marketing
Tuesday, 29 September 2020 12:41

How to Optimize Your Email Campaigns

Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.

Published in Marketing
Wednesday, 12 August 2020 10:58

Hinchinbrook - Tourism

Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser-known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create greater awareness of the local hideaway, so they embarked on getting the extra help from an outsourced marketing team. Marketing Eye was engaged with to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and the region to create a tagline "live a little....try something new”. This new marketing tag was also executed with a matching campaign which highlighted the unique and beautiful value Hinchinbrook has to offer. This campaign was promoted on billboards and throughout other various media outlets to increase their tourism and popularity

Hinchbrook
Published in Portfolio
Tuesday, 11 August 2020 16:34

Marketing Eye | Recruitment

Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney city and Buckhead, Atlanta. We work across a variety of industries and in particular professional services, technology, FMCG, manufacturing, logistics, property and finance. Marketing Eye has also been recognised as one of the best marketing strategy consulting firms in the world and has been named in the "Top 10 Marketing Strategy Consulting Firms in the US".

As such we attract a variety of applicants from marketing and communications backgrounds for positions including Content Co-ordinator, Digital Marketing Assistant, Digital Marketing Co-ordinator, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Director and others. Our own marketing efforts include the creation of business cards, flyers, posters, signage, and other marketing collateral.

Recruitment 01

Recruitment 02

Recruitment 03

Recruitment 04

Published in Portfolio
International Independent Medical Examiners are a team of medical and health allied professionals delivering independent and expert advice on the areas of personal injury, superannuation and disability insurance.  The company needed a new tone of voice which Marketing Eye delivered, by launching a redeveloped website which related to the audience. From the marketing strategy to the redesigning the website, Marketing Eye helped by developing their digital campaigns. Using our expertise, we helped to develop a better online presence for the International Independent Medical Examiners as well as creating an informative platform, which enabled better brand awareness and understanding.
Published in Portfolio
Tuesday, 04 August 2020 17:23

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

CL poster

CL web1

CL web2

CL ppt
Published in Portfolio

Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. 

The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.



LPC card


LPC form


LPC cover 2
Published in Portfolio
SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

Construx 2

Construx Solutions 3
Published in Portfolio

22020 has been a year of tremendous change already, which is only a small picture of how businesses will have to change going forward. Adapting to the economic climate is a crucial step in operating a business, but it’s never easy. Because they have to consistently prove their value, marketers are at the greatest risk. For a marketing professional to stay relevant in a constantly shifting economic climate, they will need to develop and hone the following six skills:

Published in Marketing
Page 1 of 5