The marketing industry has been abuzz with “digital marketing” in recent years. Everyone is talking about it but what exactly is digital marketing? Digital marketing is a tool that marketers use to reach the target audience via digital mediums in a more effective and cost saving manner.

Jacoby Development is a real estate development firm. Jacoby has built a national reputation for the successful redevelopment of blighted commercial and industrial sites as sustainable mixed-use communities. Jacoby undertakes complex and ambitious real estate development projects that emphasize environmental stewardship. Marketing Eye partnered with Jacoby Development to create a complete website rehaul and redesign.

Nestled just minutes from Clarksville town centre; This exquisite community brings together everything a family would want. From access to public and private schools, to affluence eating and miles of walking tracks - Killebrew is without peer. Marketing Eye partnered with Killebrew create a complete brand package to launch the arrival of the new community.

Scan-Rent Australia Pty Ltd was established to provide technical solutions and support for businesses across Australia. They pride themselves on their sales services, support, technical management and professional working team. Scan-Rent sells and rents man and material hoists, mast climbing work platforms and crane climbers, together with complete back-up support service.

ECM was founded by industry subject matter experts in technology development, consulting, document management, commercial print, promotional marketing and supply chain solutions. The company enables individuals to work on what they do best, selling their goods or services while ECM manages the functions needed to deliver best in class resources in a timely and cost effective manner.

Recognized for results proven to maximize the value of clients’ assets, PEMCO Limited operates with integrity; offering quality, customizable, real estate solutions to government, private and individual clients. They offer scalable solutions that maximize the potential value of the assets, having developed within the industry, acting as one of the front-runners in the asset management sector.

Intellectual Property Insurance Services Corporation (IPISC) is the pioneer and worldwide industry leader in intellectual property insurance. IPISC partners with insurance brokers, insurance agents, and clients to provide intellectual property litigation risk management solutions and services that protect our client’s products and intellectual property (i.e., patents, trademarks, copyrights, and trade secrets) rights by providing the financial resources necessary to cover the exorbitant litigation expenses associated with defending against allegations of infringement on the intellectual property rights of others, as well as pursuing those who infringe on their intellectual property rights. Marketing Eye worked with IPISC to create a completely revamped website with a fresh and new approach that will allow them to properly communicate with their target audience.

Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

What is the user experience on your website like? Today’s users are looking for a website that is informative, modern looking, intuitive, and easy to use. If your website doesn’t perform the way it should, it will negatively affect your brand awareness and engagement. Below, we have four tips to make your website more user-friendly for your audience.

Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.