Marketing Eye

We are in a day and age where everything is digital, whether you have come to terms with it or not. We are amid an industrial revolution, where we are seeing industries like construction having to revamp its services and approach.

Published in Marketing
Alfex CNC Australia is proud to be Australia’s favourite machine tool supplier with a proven track record of industry leading support and service. Alfex offers a range of solutions from low cost options for the display, trophies and awards, signage and general engraving industries to high volume and high precision 3D engraving solutions for metal-based applications.

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Scan-Rent Australia Pty Ltd was established to provide technical solutions and support for businesses across Australia. They pride themselves on their sales services, support, technical management and professional working team. Scan-Rent sells and rents man and material hoists, mast climbing work platforms and crane climbers, together with complete back-up support service.

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Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed a comprehensive marketing strategy and graphic design services to help generate leads and grow their business. 

As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

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Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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Monday, 17 August 2020 10:42

Minimalistic Magazine - Publishing

Minimalistic Magazine is a Melbourne-based, quarterly magazine and startup focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness and sourcing print advertisements. 

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Published in Retail Marketing
Based in central Queensland, Jarrett Builders specializes in civil, light commercial and residential construction and renovation. Their vast portfolio boasts a range of civil and complex projects, inclusive of mining sites. As the outsourced marketing department, Marketing Eye coordinated and implemented a marketing strategy that involved new asset creation of marketing collateral pieces like brochures and a website redesign. Further marketing efforts have included continual marketing support, engagement on social media, and content creation for their social media channels.

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Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With expertise in carpentry and joinery, they offer all-around building services, from conception and design to completion of the build. Kaleidoscope needed a comprehensive marketing campaign to drive customer engagement and increase brand awareness. Marketing Eye was hired to operate as their outsourced marketing department. 

The core strategy implemented by Marketing Eye was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.

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KB Building Group service a niche market of controlled environment solutions, specializing in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.

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Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers with the best experience when it comes to sourcing undercarriage parts.

Tuff Stuff’s rubber track, rubber pad and undercarriage parts meet stringent quality control standards while maintaining a more budget-friendly price than ‘genuine’ or ‘OEM’ alternatives. In short, Tuff Stuff stands for delivering a reliable, stable, highly responsive and friendly service to consumers in the Australian earthmoving industry.

Marketing Eye contributed to Tuff Stuff’s brand awareness by transforming their marketing strategy to align their offerings with their key messages and aims. The marketing consultancy firm was able to develop information booklets focusing on what Tuff Stuff does and what services they provide. All marketing collateral created matched the company’s website design enabling greater brand recognition and awareness.



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Monday, 20 July 2020 10:24

Homestone - Building Supplies | Stone

Homestone is a leading importer, retailer and wholesaler of high-quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone with a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop itself as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.



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