Marketing Eye

Tag: branding - Page 7

DMG-Business-Card2

What do you think of DMG Communications new business cards? We are interested in what you think of how their new brand has now been translated into a communicative piece of collateral in the form of a business card.
Published in Marketing
Monday, 12 July 2010 20:34

Vodafone – are you serious?

I am in the middle of a very busy day and I get a call on my mobile telephone from a voice activated message by Vodafone.
Published in Mellissah Smith
Tuesday, 14 December 2010 19:10

O…Oprah!

OPRAH-003-300x225Oprah is in town and unless you have been living under a rock, you not only know she is travelling Australia, but you probably know as much detail as the person next to you. 

It’s been a strange phenomena and I think Australia should get a pat on the back for bringing her here. I personally had no idea that she had so many fans – obviously there are alot of daytime television watchers in Australia with a little more time on their hands than myself.
Published in Mellissah Smith

Dear Joe,

Thank you so much for passing on my details to the Department of Innovation, Industry and Regional Development, Executive Director, Small Business Victoria, Roger Arwas.

Published in Mellissah Smith
Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.

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