Marketing Eye

Displaying items by tag: branding - Page 3

Wednesday, 23 March 2016 16:30

The Madness of Marketing

The madness is in full swing.

Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.

The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.

Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.

This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Published in Marketing
The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
Published in Blog
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert."
Published in Marketing
Tuesday, 17 February 2015 00:00

How to develop the story of your brand

Life is about telling a story. It is about story creation. It is about living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell stories of how each and every one brings out the best in you.

Your life is your brand. Your business is your brand. And you can direct it in in any way you see fit to deliver your personal message.
Published in Marketing
This week, we did something we never do. We stopped. 

If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do. 

The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
Published in Marketing
Wednesday, 15 October 2014 00:00

CHANEL N°5: The One That I Want

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

At 34 years of age, Gisele Bundchen is the richest and highest profile supermodel in the world. She is at the top of her game. Chanel No. 5 is the world's most famous and well recognized perfume. And after watching this television commercial, it is truly "The One That I Want".

Published in Marketing
Thursday, 09 October 2014 00:00

How to launch a start-up effectively

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build a online platform where consumers and businesses can get all their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted people to be able to move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
Published in Marketing

Midwest Medical
is a leading provider of facility programs that provide ASC or Outpatient Surgical Centres with Sequential Compression Devices and sleeves.

As the company has continued to grow and prosper, they launched into the US market the revolutionary Venowave Deep Vein Thrombosis (DVT) device DVTlite. With this addition to their range of products and services, Midwest Medical realized that their business was going through an evolution and during the tranformational phase required a rethink of how their brand would look and feel going forward.
Published in Marketing
A few years ago, I began travelling internationally once a month. While the jet lag had me struggling to keep awake in meetings, it was only secondary to my concern of swollen ankles which eventually extended right up my leg. It would take days to go down and I started experiencing pain that wouldn't go away.

I had a problem.

Published in Marketing
Thursday, 06 March 2014 00:00

When you're outside the office clique

Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office within our building because of our continued fast growth and a new employee has started.

It's no secret that our Atlanta team is the highest performing marketing team I have ever worked with. As a team, they are game-changers. They see things that other's don't and communicate creatively and insightfully our clients brands in a way that resonates with their target market.

Winning is part of the culture. Each member doesn't know how to lose. They push each other to perform at a level that blows my mind and are forward thinkers. I never have to ask if something has been done - because it was finished yesterday.

Published in Culture
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