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The two completely conquer the athletic world. With a combined 138 million Facebook fans, they have the largest followings of any athletes. The two clubs they play for, Real Madrid and Barcelona, are some of the most profitable teams in the world. When the two clubs come together, the clash between them is known as “El Clasico,” being viewed by about three times the amount people who watch the Super Bowl. It truly is a clash of kings.
Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
Your life is your brand. Your business is your brand. And you can direct it in in any way you see fit to deliver your personal message.
If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do.
The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.
At 34 years of age, Gisele Bundchen is the richest and highest profile supermodel in the world. She is at the top of her game. Chanel No. 5 is the world's most famous and well recognized perfume. And after watching this television commercial, it is truly "The One That I Want".
Not too indifferent to when Expedia launched onto the marketplace, Michael wanted people to be able to move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.