Marketing Eye

The Importance Of Knowing Your Audience

Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.

First piece of advice is to survey the situation before starting to sell.

An easy way to make sure you are prepared for any situation is having a few sales pitches on hand. Once you know the situation, use the sales pitch that is best fit for your audience. Ask yourself these questions.
  • Do they seem interested?
  • What setting are you in?
  • How many people are you talking to?
  • Are they an ideal customer?

These are questions you must ask yourself in order to know exactly how to approach the situation.

Remember that a sales pitch is a two way street. Don’t just expect to present and the prospect be sold right away. Engagement is key, ask questions, let them ask questions. Ultimately you are helping them find a solution to a problem, show them how you can solve their problem.

Be prepared.

If this is a meeting that is scheduled, do your research. Come to the meeting knowing exactly who you are talking to and how you can help them. It will show when you are prepared and have done your homework. If someone just happens to stop you in the hall or talk to you in the coffee line, ask lots of questions so you can tailor your pitch to what will be most beneficial for them.

Lastly, leave them with something. Whether it is a provoking thought or a call to action make sure you both know where the conversation ended and what the next step is. Completing a successful sales pitch all starts with knowing your audience. If you are aware of who you are talking to first, then the actual pitch is the easy part. Now go out there and sell your company properly!

If you needs help with your pitch or identifying your target audience, feel free to call the Marketing Eye Atlanta office at 404-626-8070, or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

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comment ( 1 )
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    28 Oct 2016

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