Marketing Eye

Wednesday, 03 August 2016 11:31

The Importance Of Knowing Your Audience

Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Thursday, 04 February 2016 09:53

Can You Explain Your Business To A 6 Year Old?

Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.”

If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how are your customers going to understand it? If customers don't understand your business then they sure as hell don't understand the need for your service or product.
Published in Marketing
The sharks' prey was emitting a nervousness thought impossible before they showed themselves. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. That's when the sharks go in for the kill.

That’s the basic principle of a number of business-based television shows, Dragon's DenShark Tank and Next Den Gen. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Published in Marketing