Living the dream – I mean brand
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply is always the same. Go figure.
What is living the dream anyway? Sipping pina coladas in the Whitsundays? Surfing in Hawaii? Living in the South of France? Having so much money, you are sleeping in it?
To me ‘living the dream’ is quite simple. Living life, enjoying what you do and being proud of what you achieve day-in, day-out. If these things are aligned, I pretty much wake up in the morning, excited about starting the day.
I have to say I am pretty happy with my ‘lot’ but a majority of my awake time, Monday to Friday, is not so much about living the dream but about ‘living the brand’. The Marketing Eye brand. And I have to say, it’s paying dividends in so many ways.
The more I engage the brand, the culture of the organisation and the realisation that as a Marketing Eye I can achieve what many people think they can’t – I get excited and I embrace every single particle of the brand and it lives in me and the people that I touch.
I can make not only my brand come alive, but others. Companies who aren’t sure about what exactly they should be doing to increase their brand awareness, get staff buy-in to their brands, create sales opportunities and promote their companies.
The ability to connect to your brand, particularly in today’s market, and align your brand to customers and employees, culture and reputation, behaviours and differentiation, promises and reality – will help your company stand out from the crowd and ignite belief in everyone your brand touches.
Branded businesses are about people. Find out what motivates your employees whether it be career progression, job satisfaction or money, and develop an employee proposition that will work for your company.
Once staff are treated in an on-brand way, they are more likely to respond positively.
It’s the cheapest form of marketing you will find.