How a cup of coffee could save your customer relationship
Today, I had a chat with a marketing guru from Atlanta and we discussed the value of going offline with your clients.
So many communications today is done by texting, facebooking, tweeting, emailing, video conferencing, skyping - you name it - we are doing it! All of our talking has gone online.
So many communications today is done by texting, facebooking, tweeting, emailing, video conferencing, skyping - you name it - we are doing it! All of our talking has gone online.
Call me old-fashioned, but I don't mind a bit of face to face contact now and then.
I like to sit down with people and enjoy being in their presence. There is nothing better than watching someone's expression when you discuss a topic or being able to look people in the eye when you speak.
And if you are anything like me, and you have an interest in body language or cold reading, it's the only real way to gauge how things are really going.
So next time you have a spare half an hour, ring up a client and ask them if they feel like a coffee. Not only will they be chuffed that you asked, you will probably cement a more lasting relationship.
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