Marketing Eye

The Rise of Influencers

Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, or turn to Yelp, Instagram, Facebook, or any other online platforms to help you find the best person for the job.


For years advertising has been by word of mouth, but in today's world, we have started confirming our purchase decisions by listening to online influencers.

Your favorite celebrity, singer, or even fashion blogger are all doing it. They are showing off subscription box, promoting new food trends, or also offering a discount code to purchase a product or service from a particular company. Why? Those with a high reach on different online platforms like Youtube, Facebook, Instagram, and more can reach potential leads in ways that you can't. So, who are influencers, and how can they support your business?

What is an Influencer?

An influencer is an individual who can affect the purchase decisions of their audience because of their relationship, power, experience, or knowledge. Many influencers are knowledgeable in a particular niche, for example, fashion, fitness, travel, beauty, and much more.


Type of Influencers?

  • Celebrities
  • Macro Influencers
    • Influencers that have more than 100,000 followers.
  • Micro Influencers
    • Influencers that have 1,000 to 10,000 followers.
  • Nano Influencers
    • Influencers that have 100 to 1,000 followers.
  • Bloggers and Content Creators
  • Industry Experts

How to Find the Right Influencers for Your Marketing Campaigns?

Finding influencers who can guide potential leads to your company will help your business grow. The only way to do this is by finding the right influencers. When looking for an influencer, think about your audience, they aren't only reading your story, but they have related interests to your company. Focus on getting to know what your brand's overall key message is, research your customer's niche and what online platforms they mostly use. This will allow your business to find the right person to promote your brand.


Don't let large numbers fool you. An influencer with only 1,000 followers may have a higher engagement with their audience compared to influencers who have 100,000 followers. An excellent way to evaluate engagement is by measuring click-throughs rates. A question you could ask yourself when assessing if a particular influencer would be profitable to your business is, how many people are clicking on a link that is included in the individual's post? To help you gather more insight about an influencer, read through the comments on their post and see if their followers post any feedback about them.


The right influencers can maximize the reach of your customer engagement. The most effective way to set up a marketing campaign is finding an individual who can communicate your brand's story. Using an influencer that will support your company, can make a difference for each client and increase your brand awareness.



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