Marketing Eye

How to Make Your Brand Message Stick

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. Your brain processes an increasing amount of information daily and our mental filters are in overdrive. As marketers, how do we get our posts to remain in the minds of our audience? Marketing strategy is key, but it’s easier said than done. Marketing consultants can offer great insight into strategies and tools to help your business achieve a tailored solution.


Marketing Strategy

An effective marketing strategy doesn’t need to be difficult. It’s just a plan of action to reach your goal or objective. The hardest part of a marketing strategy is getting started. So how do you set your business up for online success?

Customer Profile

First things first, determining your ideal customer profile. Identifying your ideal customer profile is key when building a successful and targeted marketing campaign. This means you need as much specific information as possible. Creating a strategy for one specific profile will enable the best results. Don’t go too broad because it’s easier to create relevant, engaging content for a specific audience. Don’t make the mistake, that many businesses do, of skipping this step and jumping directly into different marketing channels.

Websites

Websites make a strong impression. How many times have you left a website because its layout was confusing or because it didn’t look professional? Your website is often what your customers see first and is therefore a vital part of your marketing strategy. What you look for in a website is probably the same as what your clients look for. For me, this is a professional and mobile-friendly design that is easy to understand, as well as a quick loading speed. The average person only waits around 3 seconds for something to load before leaving the page!

Social Media                                      

Websites are often the first point of contact, however this is expanding to Instagram and Facebook. It is necessary to identify what form of social media is the most profitable for your business. Where does the majority of your audience engage? This is where you should be putting the time and money. Creating content for these platform are vital. Look at your target market, what are they into? What will gain their attention? Focus on this to get your message across. Keep it real, relevant and catchy, while building a recognizable brand identity.

Strategies are ever changing due to trial and error and with developing technologies. Don’t make the mistake of creating a strategy with a fixed mindset. Maneuverability is important. If you feel out of your depth, or your strategies do not seem to working, consider a marketing consultant.

Marketing Consultancy

Marketing consultants offer an honest, outside perspective without bias. They are there to review, create and implement effective and tailored marketing strategies to fit your business. With a range of expertise, consultants are well-versed in the latest marketing tools and technology, working quickly and efficiently to deliver effective, metric-driven campaigns.

Consumers are thirsty for information. However, as we are exposed to 10,000 brand messages per day, it’s hard to make an impression. Relevant content is vital. External consulting companies do this daily, and know the best way to create engaging content for your audience. By monitoring results, adjusting strategies, and investing time solely on your marketing campaigns, it won’t take long to see results, whether it be increased website traffic or more likes on your Instagram page.

Marketing consultants can infuse your business with new, innovative ideas, strategic insights, and significant results, making your content stick in the minds of your audience. Not to mention it saves your time and resources!



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  • Kaelyn Green
    Kaelyn Green
    26 Sep 2018

    I would love to see an article on reading data to find trends. It's such a big part of being educated as a marketer, and as you said there's so much information to analyze. But this is a great article on marketing campaigns!

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