How To Craft an Effective Call to Action
Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.
There is no such thing as a successful marketing campaign unless there is a visible call to action (CTA) placed on your website, blog, email, or social media platforms. To be profitable within your business and convert your leads into customers, it all depends on the call to action. A CTA is so compelling, so essential and the foundation of any successful online marketing campaigns. If you are willing to get to know your audience and experiment with different CTAs, you will be closer in achieving what conversion rates you want.
What is a Call to Action?
A call to action is a word, expression, or sentence that entices your readers. With the right call to action, you can persuade people who visit your website, read your emails or explore your social media platforms to take the next step. Often in digital marketing, CTAs consists of text that is placed on a button or a link to make your audience do a specific action.
Most people encounter many CTAs throughout the day, especially if they spend a lot of time on the internet, but what makes them click on the CTA?
Make Your CTA Stand Out
People will stop to look at anything if it is engaging and intriguing. Create an aesthetically pleasing design that will grab your readers’ attention to click on your CTAs.
Fear of Missing Out
CTAs that use importance and scarcity will more than likely make your readers follow through on the action. When your CTA seems urgent, such as “only 12 hours left, to redeem this deal.” shows that an enticing offer will be expiring soon.
Benefits Your Company Offers
An example of this can be, creating a click-through button asking people to sign up for your email alerts, allowing them not to miss out on any company updates.
Fulfill Promises Immediately
Instantly delivers any content that is promised to your audience when they click on your CTA. For example, your CTA states "Free Trail for a Month, Once you Sign Up." Once your viewers, click on the CTA, allow them to use your services immediately.
Examples of Attention-Grabbing CTAs
- Try for Free
- Subscribe Today
- Learn More
- Get Started
- Sign Up for Free
- Give “Company Name” a Try
- Claim Your Free Trial
- Find Out What All We Have to Offer
- See Our Work
- Send Me Offers Now
- Countdown Begins Now
- Find Out What is Next
4 Great Placement of CTAs
At the Start of a Webpage
A CTA at the top of your website can attract visitors’ attention even before they start scrolling through your content.
After a Blog Post
At the end of each blog post, place a CTA to promote your company's updates or an option to subscribe to emails or blog articles.
You can include CTAs in subscribers' emails, allowing them to receive updates about your company or get more insights about what your company is currently offering.
In The Middle of Your Content
While your audience is reading through your website, create a CTA midway through your content, allowing them to download an article, visual, video, etc. This will help them relate and understand more about your company.
Call to action are one of the most vital parts of your ad campaigns or website. Skipping out on CTAs will be a colossal mistake that won’t end well for your business. Next time when creating content for ads or your website incorporate multiple CTAs that will make your company shine. You’ll see how easy it can be to convert a lead to a customer.