Marketing Eye

Finding new ways to sell


Today I met with the most delightful lady. She owns a very successful retail showroom in High Street, Prahran selling stunning pieces of jewellery which she has designed right here in Melbourne.

Sofie Zoumis owns Essjai, a designer brand for fashion jewellery, and has expanded her operations to include party plan. This is perfect for a designer range of fashion jewellery as there is nothing better than getting your girlfriends together and enjoying a cup of coffee or a glass of champagne whilst looking at the range.

Where Essjai is different, is that they have a range that is designed in Australia and is produced at a high quality of sterling silver. There are many fashion jewellery pieces on the market, but I was particularly impressed by how heavy the jewellery was and how glamorous I felt wearing it.

Watch this space to see new marketing campaigns by Essjai over the next couple of months.

Marketing Eye

Marketing Eye helps small businesses grow through marketing. We help businesses like Essjai improve their brand awareness, grow into new markets and generate more leads.

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comment ( 1 )
  • necklace
    01 Nov 2013

    Very good blog! Do you have any hints for aspiring writers?
    I'm planning to start my own site soon but I'm a little lost on everything.
    Would you advise starting with a free platform like Wordpress or go
    for a paid option? There are so many choices out there that I'm totally overwhelmed ..
    Any suggestions? Thanks a lot!