Finding new ways to sell
Today I met with the most delightful lady. She owns a very successful retail showroom in High Street, Prahran selling stunning pieces of jewellery which she has designed right here in Melbourne.
Sofie Zoumis owns Essjai, a designer brand for fashion jewellery, and has expanded her operations to include party plan. This is perfect for a designer range of fashion jewellery as there is nothing better than getting your girlfriends together and enjoying a cup of coffee or a glass of champagne whilst looking at the range.
Where Essjai is different, is that they have a range that is designed in Australia and is produced at a high quality of sterling silver. There are many fashion jewellery pieces on the market, but I was particularly impressed by how heavy the jewellery was and how glamorous I felt wearing it.
Watch this space to see new marketing campaigns by Essjai over the next couple of months.
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