How you present yourself is part of branding your business. If you are untidy, then people will think that your brand is untidy.
A few years ago, I met a very stylish woman in Chicago and she owned a marketing company in Germany. Her company name was something along the lines of Hot Chocolate so she wore brown every day to work so that people could resonate with the name of her brand and her.
It worked a treat!
I wear blue for Marketing Eye when I go to an important meeting so that people can see that I am living my brand.
Check out www.myprofessionalstylist.com and let me know what you think of the thousands of ways you can dress for work each day!
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- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants