Marketing Eye

Tuesday, 20 September 2022 00:17

Why Your Marketing Strategy Does Not Work

Are you putting a lot of your business’s resources into marketing efforts and not seeing results? Or perhaps the results of your campaigns are not what you expected. Much to the disappointment of business owners, marketing efforts do not always hit the mark. In fact, quite often, they miss. Many businesses waste both time and money on marketing tactics that do not work, and this all comes down to the marketing strategy they’ve developed.

Published in Marketing

A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan. 

Published in Marketing
Friday, 16 September 2022 01:55

The must-see marketing plan sample

A winning marketing plan guarantees that organizations can clearly visualize their marketing strategies and avoid piecemeal implementations. A successful marketing plan can be instrumental in achieving your marketing goals, as it contains various marketing strategies that work together across different channels. This plan will be a road map for the strategy and tactics you will implement to promote a new product or your business. 

Published in Marketing

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Published in Blog

We are in a day and age where everything is digital, whether you have come to terms with it or not. We are amid an industrial revolution, where we are seeing industries like construction having to revamp its services and approach.

Published in Marketing

The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO. SEO has two main objectives. The first is to assist you in understanding what users are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can find, index, and comprehend.

Published in Blog
Wednesday, 16 March 2022 19:57

Tips for improving social media engagement

Social media has forever changed the way we market, by allowing us to reach audiences from all over the world. When it comes to marketing your business nowadays, you must ensure you are utilizing all social media platforms to their full advantage. 90% of marketers consider social media marketing to be important to their overall marketing strategy. Social media engagement is a great way to help you strengthen your customer relationships. Here are 5 tips your business can use to improve its social media engagement. 

Published in Social Media
Friday, 11 March 2022 00:04

Create a Custom Swag Box Today

No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.

Published in Management

Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for the employer at our organization.

Published in Marketing

If you’re anything like me, this year has flown before your eyes and now it’s almost 2022. As we approach the end of 2021, the holiday season is slowly creeping up on us all. For some, this is a time full of festivity, but for others, the thought of the new year approaching is all too much.

This season brings about great opportunity for businesses to employ marketing endeavors before the new year. The planning stage however is short, giving little opportunity to organize what will happen and when it will happen.

Holiday retail sales in 2020 reached $789.4 billion in the US, despite the pandemic and between 2018 and 2020, grew by over $66 billion. These numbers are set to continue to grow during 2021, as online shopping demands increase, rising by 6.4 million between 2019 and 2021.

Published in Marketing
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